distribution

Tag archive distribution
21.11. 2025

5 Essential Questions Every Buyer Must Ask Before Launching a New Brand

A few years ago, I met a buyer who was about to take a big risk. Excited by a shiny new brand, they were ready to bring it onto their shelves without asking the hard questions. Fast forward six months — the product was sitting unsold, gathering dust, and the company was scrambling to cut their losses. As buyers...

Lukas Stepanek0
20.10. 2025

Consumer Electronic Distribution: Why IFA Berlin 2025 Matters

As I stepped off the train in Berlin, the city’s energy was palpable—currywurst in the air, the buzz of Berlin Hauptbahnhof, and the promise of new technologies and connections at IFA. After three days of meetings, product discoveries, and late-night conversations, I can confidently say: nothing replaces real, face-to-face meetings. For buyers and distributors in consumer electronics, the...

Lukas Stepanek0